Most businesses I work with already have customer data
They might have surveys. Reviews. Feedback. Sales insight. Internal opinions
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What they don’t have is clarity
Clarity on:
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What actually matters
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Where customers are getting stuck or frustrated
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What’s costing them loyalty, growth, or momentum
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What to fix first and what can wait
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So they stay busy
But not always effective
That’s where I help
These are the core ways I help founders and leadership teams get clarity and move forward with confidence
Partner with me to leverage intelligent, actionable customer insights that drive growth and improve customer experience
I’m Damian Miller, founder of Intelligent Purpose
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I’ve spent over 20 years in customer, shopper, and consumer insight - as a Research Director, consultant, and advisor
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I’ve helped businesses launch new propositions, improve customer experience, and make clearer, more confident decisions
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What I’ve learned is simple
Most businesses don’t need more research
They need help making sense of what they already know - and deciding what to do next
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That’s what I do
Trusted by leading brands
I’ve spent over 20 years helping businesses understand customers and make better decisions
Retail
Waitrose
Tesco
M&S
Krispy Kreme
John Lewis
Sainsburys
