
Customer Experience Clarity Session
Get clear on what to fix first - and why
A focused, senior-level diagnostic designed to identify where your customer experience is helping, or hurting, your business


They might have:
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Surveys and reviews
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Customer feedback
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Sales conversations
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Internal opinions and assumptions
But they still feel unsure
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​Unsure what actually matters
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Unsure where experience is breaking down
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Unsure what to prioritise first
By the time most founders speak to me, they already have plenty of customer insight
So progress slows. Or decisions get made on instinct alone
This session fixes that

The Customer Experience & Insight Clarity Session gives you a clear, objective view of your customer experience - from first awareness through to retention or exit
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In 90 minutes, we work through your customer journey together and identify
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Where customers hesitate, struggle, or disengage
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Where expectations don’t match reality
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Where effort is higher than it should be
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Where loyalty is being strengthened or weakened
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What’s most worth fixing first
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You leave with clarity, focus, and confidence

How it works
Pre-session context
You complete a short intake form and share any existing feedback or insight​
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We analyse all the data you provide to identify clear outcomes, priorities and key actions to take so that the recommendations and actions are aligned with your business and your customers' needs
90-minute working session
We walk your customer journey end-to-end, covering:
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• Awareness and first impressions
• Consideration and decision
• Onboarding and first use
• Day-to-day experience
• Moments of friction or failure
• Retention, renewal, or exit
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We identify what’s really happening, not what we hope is happening
Clear written summary
After the session, you receive a concise written summary covering:
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• The key customer experience issues identified
• Why they’re happening
• Where they show up in the journey
• What to prioritise fixing first
• What can safely wait
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No jargon. No generic recommendations.
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Just clarity
What you’ll leave with
By the end of the session, you’ll have:
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A clear view of where customer experience is helping or hurting your business
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Confidence in what to prioritise next
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Alignment across your leadership team
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Practical next steps you can act on immediately
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In some cases, that’s all you need.
In others, it becomes the foundation for deeper work
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Either way, you’ll have clarity
Who this is for
This session is designed for:
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Founder-led and growing businesses
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Leadership teams with existing customer feedback but unclear priorities
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Businesses investing in growth, retention, or customer experience
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Teams who want clarity before investing in research or customer experience transformation
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It’s designed for businesses that want to move forward, quickly and confidently
Investment
£1,500 +VAT
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Includes:
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Pre-session context review, deep analysis of your data
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90-minute Customer Experience & Insight Clarity Session
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Written summary and prioritised recommendations
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One-off session. No obligation to continue

Why work with me
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I’m Damian Miller, founder of Intelligent Purpose
I’ve spent over 20 years helping businesses understand customers and make better decisions
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I’ve been a Research Director, led insight teams, and worked with brands including Waitrose, Tesco, M&S, and John Lewis
What I’ve learned is simple.
Most businesses don’t need more data.
They need help making sense of what they already know
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That’s what this session provides

Frequently Asked Questions
Do I need to prepare anything?
No heavy preparation required. You’ll complete a short intake form and share anything relevant
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What if we don’t have much customer data?
That’s fine. The session still works. We use your knowledge and experience to identify likely friction and opportunity areas
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Will you tell us exactly what to do next?
Yes. You’ll leave with clear priorities and recommended next steps
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What happens after the session?
Some clients implement changes themselves. Others ask for further support. There’s no obligation either way
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What if i'm a small or solo business owner with less resources?
That's great lets chat and discuss your needs and a package that works for what you need and what you have to spend