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  • Writer's pictureDamian Miller

The High Cost of Rudeness in Business

Incase you needed a reminder

If you’re in business in 2024, customer satisfaction remains paramount. Being rude to customers (not necessarily shouting or cussing but not being attentive enough), is not only impolite but also a significant business blunder. 

Here's a brief summary of why maintaining politeness is crucial:

Customer Retention: Retaining existing customers is more cost-effective than acquiring new ones. Rudeness can drive customers away, jeopardizing loyalty and tarnishing your brand's reputation.

First Impressions Matter: The initial interaction sets the tone for the customer relationship. Being rude during this crucial phase can instantly repel potential customers, while a positive experience fosters trust and loyalty.  But this should don’t forget, remain consistent from start to finish!  Not one area to be great and the rest a shambles people.

Social Media Amplification: Negative customer experiences can spread like wildfire on social media, causing significant damage to your brand's reputation and deterring potential customers from engaging with your business.  There’s no quick fix to this either - sadly, bad press remains.

Employee Morale and Productivity: Rudeness in the workplace affects employee morale and productivity. A negative work environment can lead to higher turnover rates and negatively impact the overall customer experience.  Nothing worse than that one member of staff, who always has something to complain to the rest of the team about - or the one who tuts and eye rolls…. If you’ve got staff that do this - get rid!  Sorry, but business is business and your reputation is worth more than a member of staff who behaves that way.  No negative Nancy’s.

Competitive Edge: Politeness and excellent customer service can be a unique selling proposition, setting your business apart from competitors. If you make customer experience a priority, it becomes a strategic advantage in a saturated market.

So remember, politeness isn't just good manners; it's imperative in business. Being rude to customers can have severe consequences, while a commitment to respect and courtesy can lead to customer loyalty, a positive brand reputation, and long-term business success. Kindness, it turns out, is a virtue that pays off in the world of business.

If you are new to customer experience work or unsure what to do next then we have the perfect place for you to start…

Our Customer Experience Brand Health Check

Starting from only £500 upwards, we would run the health check on your business which will help to identify the customer strengths and surface the current challenges and where effort should be put to improve your customer experiences, including recommendations for actions you can take right away  to drive your business growth, to win more customer and grow loyalty

We will set you up for success with your customer roadmap

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