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  • Writer's pictureDamian Miller

The Customer Culture Club - who wants in?

This week I have replaced my Blog with the news that our Monthly Newsletter has landed - i'm extending the sign up to YOU.

If you don't follow me on LinkedIn - we can quickly change that you can find me here get access to the Monthly Newsletter

As a taster to my chain of thoughts and whether you want exclusive access to my club, let’s start with :


When people engage with brands, they often have specific criteria and expectations. Crafting a marketing campaign that addresses these factors can be highly effective.

Here are five examples of what people look for in a brand when looking at your campaigns:

Relevance: People expect brands to send them content that is relevant to their interests and needs. Ensure that your email campaigns are personalized and tailored to the recipient's preferences. For example, if a customer has previously shown interest in a particular product category, send them information about new releases or special offers related to that category.

Value: Recipients want to gain something from opening and reading your emails. This value can come in the form of discounts, exclusive offers, educational content, or entertainment. Make sure your email provides clear value and communicates how your product or service can improve their lives or solve their problems.

Trustworthiness: Trust is a crucial factor in building a successful brand. People want to know that the brand they're engaging with is credible, reliable, and secure. Use your email campaigns to showcase customer reviews, testimonials, industry awards, or any security measures you have in place to protect their data.

Consistency: Brands that maintain a consistent tone, style, and message across all their communication channels are more likely to be remembered and trusted. Ensure that your email campaigns align with the overall branding of your company, including color schemes, logos, and messaging.

Transparency: Today's consumers value transparency. They want to know what they're getting into when they engage with a brand. Use your email campaigns to share information about your company's mission, values, and practices. Also, be transparent about data usage and privacy policies, as this builds trust with your audience.

Keep the above in mind and make it clear to your audience and customers that you understand their needs and preferences, offer something valuable, show you are trustworthy and consistent, be transparent in your interactions.

By meeting these expectations will not only improve your brand’s effectiveness but also enhance your brand's reputation.

If you want to learn more, book a discovery call with me here.

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