Understand what’s happening. Fix what matters
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A focused, structured project designed to investigate and resolve specific customer experience, retention, or growth challenges
Insight-to-Action Sprint
Sometimes the problem is clear
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Customers aren’t converting as expected
Retention isn’t where it should be
Onboarding isn’t landing properly
Or something just feels off
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You know there’s an issue
What’s missing is clarity on why it’s happening and what to do about it
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That’s what the Insight-to-Action Sprint is designed to solve
The Insight-to-Action Sprint is a focused piece of work designed to help you understand a specific customer experience or growth challenge properly
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Rather than guessing or relying on assumptions, we investigate what’s really happening using the right mix of customer insight, journey analysis, and structured thinking
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The goal is simple:
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To give you clear answers and practical recommendations you can act on with confidence
What the Insight-to-Action Sprint is for
If you’re facing a specific customer experience or growth challenge and want to understand it properly, the Insight-to-Action Sprint provides clear answers and direction
How it works
Each sprint is tailored to your situation, but typically includes
Step 1: Define the problem clearly
We identify the specific customer experience or growth challenge to focus on
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For example:
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Low conversion rates
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Poor onboarding experience
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Customer drop-off or churn
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Low engagement or repeat purchase
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Misalignment between customer expectations and experience
Step 2: Investigate and understand
Using the right mix of approaches,
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which may include:
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Customer interviews
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Survey insight
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Customer journey analysis
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Feedback and support data review
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Existing research synthesis
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This helps identify root causes,not just symptoms
Step 3: Insight and recommendations
You receive a clear summary of:
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What’s happening and why
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Where the experience is breaking down
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What’s creating friction or lost momentum
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What to prioritise fixing first
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Practical recommendations for improvement
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Focused, clear, and actionable
What you’ll leave with
By the end of the sprint, you’ll have:
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A clear understanding of the customer experience issue
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Confidence in the root causes
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Practical, prioritised recommendations
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A clear path forward
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No guesswork
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Just clarity and direction
Who this is for
This sprint is ideal for businesses who:
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Have identified a specific customer experience or growth problem
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Want to understand what’s really driving it
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Need clarity before making changes or investments
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Want insight that leads to action, not just reports
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Many clients begin with a Customer Experience Clarity Session before progressing to a sprint
Investment
Each Insight-to-Action Sprint is scoped based on your specific situation
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Typical investment range:
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£5,000 – £12,000 + VAT
Why work with me
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I’m Damian Miller, founder of Intelligent Purpose
I’ve spent over 20 years helping businesses understand customers and make better decisions
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I’ve been a Research Director, led insight teams, and worked with brands including Waitrose, Tesco, M&S, and John Lewis
This sprint combines structured investigation with practical, senior-level thinking
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The focus is always on helping you understand what matters and what to do next